Macklemore bus stunt NYC. 4+ million views in 4 days without a dime in paid media, and two Clios
The stunt went viral and The Tonight Show did a spoof.
Print and posters
Broadcast films
We created a ton of 15 sec. Instagram films that depicted everyday people being unleashed by music.
The banner appeared on MSN
Our backwards content...
We plastered the town with outdoor