We created the Platform of Young Luxury for the Genesis Brand and our spokescouple was John Legend and Chrissy Teigen. The first spots teased the campaign, then a 60 aired on Super Bowl.

below is the special long form cut of the spot.

FOLLOWING THE SUPER BOWL WAS THE G70 CAMPAIGN, A COMPETITION BETWEEN JOHN AND CHRISSY.

POSTERS were created for the challenge between husband and wife. The competition was ramped up on all social media.

Further content and trash talking was released on social