After winning the Miller lite pitch we created a campaign for the everyman. These spots were all set in a regular Bodega, the Ellis Island of our generation. No matter who you are, this is a place where you are free to be you.
We also developed a look and feel for the "liquid" TV, where the beer itself is Highlighted.
We designed a special look for music events and partnerships that still fit within the system
Excerpts from the pitch Brand book are here.