I am an award winning Group Creative Director with experience leading large brands to unparalleled success.
I've worked on a wide variety of brands. Including automotive, sports, High-tech, entertainment, hotel/hospitality, Motorcycle, Toy, Financial, Restaurant, Alcohol and Packaged goods industries.
I specialize in big ideas that translate into complete 360 degree campaigns. I have won awards on all advertising platforms, digital, mobile, traditional, social, and design. For the past 22 years I've Worked on a multitude of big brands. Automotive, with Infiniti, jaguar, land rover, Toyota Nissan, and Hyundai.
In 2016 I led the Super Bowl efforts for Hyundai. We absolutely dominated the Super Bowl our three spots all landed in the top 6 of USA Today's Ad meter. Including the number one spot. It was the first time a Car brand won the top spot, it was also the first time ever that a foreign Brand won the top spot. and to put the icing on the cake we knocked Budweiser out of a 14 year reign at the top.
At Chiat Day I also had the great pleasure to work on one of the most iconic brands in the entertainment industry (the Grammys for 7 years. Who's ratings increased more than 200% from when we started in 2008. The 2014 Grammys broke the record for social media mentions in a broadcast subsequently Burying the Super Bowl and Academy awards. In 2014/15 I had the privilege of leading and winning 4 major pitches, Miller Lite, and Buffalo Wild wings at Chiat Day, and then Westfield and Hankook tires for Innocean.
As a Group creative director I've led as many as 4 brands at a time.
I am always looking for new and exciting challenges.
Specialties: Creating big ideas agnostic of media.
1996 BACHELOR OF ARTS / VISUAL COMMUNICATIONS DESIGN
1996 THE BOOK SHOP / ADVERTISING
Cell: (714) 875-0789