BRANDS

SUMMARY

I am an award winning Executive Creative Director with experience leading large brands to unparalleled success.

I've worked in a wide variety of categories. Including Automotive, Sports, High-tech, Entertainment, Hotel/hospitality, Motorcycle, Toy, Financial, Restaurant, Alcohol and Packaged goods industries.

I specialize in big ideas that translate into complete 360 degree campaigns. I have won awards on all advertising platforms, digital, mobile, traditional, social, and design. I've Worked on a multitude of large brands, Including Automotive, with Infiniti, jaguar, Land Rover, Toyota, Nissan, Hyundai, and Genesis. 

I’ve had the great pleasure to launch the Genesis brand, one of only two luxury car brands launched in the last 30 years.

In 2016-17 I led the Super Bowl efforts for Hyundai. We absolutely dominated the Super Bowl our three spots all landed in the top 6 of USA Today's Ad meter. Including the number one spot. It was the first time ever that a Car brand won the top spot, it was also the first time ever that a foreign Brand won the top spot. and to put the icing on the cake we knocked Budweiser out of a 14 year reign at the top.

At Chiat Day I also had the honor to work on one of the most iconic brands in the entertainment industry (the Grammys for 7 years. Who's ratings increased more than 800% from when we started in 2008. The 2014 Grammys broke the record for social media mentions in a broadcast, Subsequently Burying the Super Bowl and the Academy Awards. In 2014/15 I had the privilege of leading and winning 4 major pitches, Miller Lite, and Buffalo Wild wings at Chiat Day, and then Westfield and Hankook tires for Innocean. 

I am always looking for new and exciting challenges.

Specialties: Creating big ideas agnostic of media.

EXPERIENCE

2014- PRESENT      VP EXECUTIVE CREATIVE DIRECTOR / INNOCEAN

2005- 2014           CREATIVE DIRECTOR / TBWA CHIAT DAY

2001- 2005           ASSOCIATE CREATIVE DIRECTOR / Y&R

1998- 2001           ART DIRECTOR / FCB

1995- 1998           SENIOR DESIGNER / JENSEN DESIGN

1993- 1995           DESIGNER / PLANET GRAPH•X

AWARDS

Clios, Gold and Silver
One Show Interactive
D&AD / Digital design
Webby awards
Webby People's choice award
Shortys awards

South By Southwest Hive awards (top 5)
South by Southwest Interactive awards
FWA Mobile of the day 3 times
FWA Site of the day 3 times
FWA top 5 of the month
Communication arts Web pick of the day
Communication Arts Ad Annual
Communication Arts Design annual
Communication Arts Exhibit
Effies
Cannes Shortlist
Tomorrow awards
The beldings
Print Magazine
Graphis
Young Guns
Ad week
Addys
Creativity
Ad Age
Brand Week

EDUCATION

CALIFORNIA STATE UNIVERSITY LONG BEACH

BACHELOR OF ARTS / VISUAL COMMUNICATIONS DESIGN

THE BOOK SHOP / ADVERTISING

Info

Cell: (714) 875-0789

Email: raiderrayburn@yahoo.com