I am an award winning Executive Creative Director with experience leading large brands to unparalleled success.
I've worked in a wide variety of categories. Including Automotive, Sports, High-tech, Entertainment, Hotel/hospitality, Motorcycle, Toy, Financial, Restaurant, Alcohol and Packaged goods industries.
I specialize in big ideas that translate into complete 360 degree campaigns. I have won awards on all advertising platforms, digital, mobile, traditional, social, and design. I've Worked on a multitude of large brands, Including Automotive, with Infiniti, jaguar, Land Rover, Toyota, Nissan, Hyundai, and Genesis.
I’ve had the great pleasure to launch the Genesis brand, one of only two luxury car brands launched in the last 30 years.
In 2016-17 I led the Super Bowl efforts for Hyundai. We absolutely dominated the Super Bowl our three spots all landed in the top 6 of USA Today's Ad meter. Including the number one spot. It was the first time ever that a Car brand won the top spot, it was also the first time ever that a foreign Brand won the top spot. and to put the icing on the cake we knocked Budweiser out of a 14 year reign at the top.
At Chiat Day I also had the honor to work on one of the most iconic brands in the entertainment industry (the Grammys for 7 years. Who's ratings increased more than 800% from when we started in 2008. The 2014 Grammys broke the record for social media mentions in a broadcast, Subsequently Burying the Super Bowl and the Academy Awards. In 2014/15 I had the privilege of leading and winning 4 major pitches, Miller Lite, and Buffalo Wild wings at Chiat Day, and then Westfield and Hankook tires for Innocean.
I am always looking for new and exciting challenges.
Specialties: Creating big ideas agnostic of media.
BACHELOR OF ARTS / VISUAL COMMUNICATIONS DESIGN
THE BOOK SHOP / ADVERTISING
Cell: (714) 875-0789
Email: raiderrayburn@yahoo.com