SUMMARY
Award-winning Executive Creative Director with over 25 years of experience leading world-class creative for iconic brands Expert in translating big ideas into 360 media-agnostic campaigns. I am tech-forward fluent in multiple AI platforms, bridging the gap between traditional storytelling and digital innovation. Proven track record of winning major pitches (Miller Lite, Buffalo Wild Wings), breaking historic industry records, (Super Bowl Ad Meter, Social Media engagement) and Innovating in technology (Grammy amplifier, Kia Tik tok creator configurator, El Pollo Loco “Loco AI” contest).
AS AN ECD AT INNOCEAN:
At the peak, I ran 9 active accounts at once.
I Led the “Loco AI” social contest for El Pollo Loco. First of its kind AI UGC contest that several QSR companies, like McDonalds, have since copied.
Led the Hyundai creative efforts for Super Bowl 50, landing three spots in the top 6 of USA Today’s Ad Meter, including the #1 spot. Hyundai Became the first car brand and first foreign brand ever to win the top spot, ending Budweiser’s 14-year stronghold on first place.
Directed the Kia Creator Configurator, winning numerous awards for digital utility, Social media, and design.
Spearheaded the comprehensive launch of the Genesis luxury automotive brand, establishing its voice and visual identity in a competitive market.
Successfully led the pitch and won the El Pollo Loco business, also won, Hankook, sea world, Jinro, and the Genesis Global G70 launch.
Concepted and led “Operation Better” for Super Bowl 51—a military-focused initiative that dominated share of voice without buying airtime during the game.
AS A GCD AT TBWA\CHIAT\DAY:
I Managed 5 major accounts simultaneously, including The Grammys Miller Lite, Buffalo wild wings Energizer and Infiniti.
I Led and won two major account pitches—Miller Lite and Buffalo Wild Wings—within the same month.
The Grammys (Recording Academy): Collaborated with industry legend Lee Clow to revitalize the Grammys brand. TV ratings increased by over 800% during tenure. Led The Grammys team that was a digital skunkworks to tech innovations every year on the brand. including Grammy Amplifier, Music mapper, and the social media art scraper. Garnering almost every digital award in the industry. The 56th Grammys broke the all-time record for social media mentions during a broadcast, surpassing both the Super Bowl and Academy Awards for that year.
EXPERIENCE
2014- PRESENT VP EXECUTIVE CREATIVE DIRECTOR / INNOCEAN
2005- 2014 CREATIVE DIRECTOR / TBWA CHIAT DAY
2001- 2005 ASSOCIATE CREATIVE DIRECTOR / Y&R
1998- 2001 ART DIRECTOR / FCB
1995- 1998 SENIOR DESIGNER / JENSEN DESIGN
1993- 1995 DESIGNER / PLANET GRAPH•X
AWARDS
Clios, Gold and Silver
One Show Interactive
D&AD / Digital design
Webby awards
Webby People's choice award
Shortys awards
South By Southwest Hive awards (top 5)
South by Southwest Interactive awards
FWA Mobile of the day 3 times
FWA Site of the day 3 times
FWA top 5 of the month
Communication arts Web pick of the day
Communication Arts Ad Annual
Communication Arts Design annual
Communication Arts Exhibit
Communication Arts Social Award of excellence
Effies
Cannes Shortlist
Tomorrow awards
The beldings
Print Magazine
Graphis
Young Guns
Ad week
Addys
Creativity
Ad Age
Brand Week
EDUCATION
CALIFORNIA STATE UNIVERSITY LONG BEACH
BACHELOR OF ARTS / VISUAL COMMUNICATIONS DESIGN
THE BOOK SHOP / ADVERTISING
Info
Cell: (714) 875-0789
Email: raiderrayburn@yahoo.com
